Utterback Supply


Client: Utterback Supply​

Location: Indianapolis, Indiana

Business Type: Fasteners and connecting systems for commercial motorized equipment

Services: E-commerce Integration, Website Integration, Website Design, Maintenance & Security

Design Objectives

  • Auto-populate products in online store when products are added to their Fishbowl Accounting and Inventory Control system
  • Forward orders created on website to Fishbowl system for fulfillment
  • Build e-commerce architecture that scales to at least 15,000 products


  • Custom search capabilities supporting a wide-range of product fields
  • Facet-style filters using over 80 custom attribute fields
  • Search and filter results displayed in real-time without reloading pages

Screenshots of Website

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