Hunter’s Honey Farm Project

The Challenge

Hunter’s Honey Farm’s existing website functioned, but had a number of issues:

• An extremely dated look and feel.
• Could be displayed in miniature on mobile devices, but was barely usable.
• Since it was integrated with their accounting software, keeping the website content up-to-date was difficult and time-consuming.

As a result Hunter’s their online sales had been declining for several years.

Owner, Tracy Hunter, had a number of requirements for the new website:

• Include the latest website design features, but maintain a folksy, hometown, hand-crafted look and feel.
• Since they sell retail and wholesale, they needed to offer shipping via UPS and the U.S. Postal Service.
• Process credit card charges through their existing merchant account.

Our Solution

TRG Web Designs developed a new website for Hunter’s Honey Farm using:

• WordPress as the platform.
• WooCommerce as the e-commerce engine
• Custom code and other software to provide unique features like recipes, tours and events.

As part of the project, we also designed a new logo for Hunter’s Honey Farm.

Our implementation included:

• A cloud-based hosting platform configured with Secure Socket Layers (SSL)
• Credit card processing via Authorize.Net
• Integration with UPS, U.S. Postal Service and Stamps.com to display real-time rates, print labels, pay postage and automatically assign tracking numbers.
• Google Analytics to monitor website traffic, especially shopping cart and checkout activity so that abandoned carts issues could be analyzed and improved.

Mobile Friendly Design

We incorporated a number of features to make the new site mobile-friendly.

• We employed responsive design techniques where we detect the size of the user’s screen and format the pages for that specific size.
• We made the fonts large enough to be easily read from mobile devices.
• We sized buttons and icons so they can be easily tapped and spaced them far enough apart to to avoid accidental taps on the wrong object.