First Serve Cleaning and Restoration

We designed a new website for First Serve Cleaning and Restoration, a local, family-owned company located on the west side of Indianapolis.

First Serve provides a wide range of services:

  • Carpet Cleaning
  • Tile and Grout Cleaning
  • Upholstery Cleaning
  • Pet Stain Remediation
  • Power Washing
  • Water Damage Restoration

Our primary objectives with the new website were to attract more visitors to the website and to improve the conversion rate (the percentage of visitors who book an appointment).

With over 50% of website visitors using smartphones, our design focused on making the website mobile-friendly and easy to navigate. With large fonts and adequate spacing between touch targets, we made the website easy to read and use, even on the smallest of phones.

We also placed prominent Book Online and Call buttons in the header of each page. On a PC or Tablet, these buttons are labeled with words. On smartphones, they are downsized to icons.

Improving SEO was a key component of this project. Prior to this project, First Serve Cleaning and Restoration could not be found in the first ten pages for any of their important keywords. Designing a new website with the right structure was the first step toward improving SEO. After launch, we continued to refine the content and to implement off-page SEO improvements. While we are still working to improve search engine rankings, First Serve now appears on the first or second page for most of their keywords.



Client: First Serve Cleaning and Restoration

Location: Indianapolis, Indiana

Business Type: Carpet Cleaning and Related Services

Services: Website Design, SEO, Maintenance & Security

Design Objectives

  • New mobile-friendly website
  • Communicate their wide range of services
  • Convey image of quality and professionalism
  • Convert visitors into customers


  • Large fonts and effective use of white space to ease use on small mobile devices
  • Subtle animation to attract attention to key elements
  • Prominent calls to action on every page
  • Integration with online booking service


I am thankful that we partnered with TRG Web Designs to represent our business. We have a very functional page with a great design and our SEO rankings are improving all the time. TRG cares about the success of our business/page and they walk you through as much detail as you would like-from the estimate at the beginning through the ongoing maintenance of the site they look at everything. Thanks TRG for partnering with us!

Todd Francis

Owner, First Serve Cleaning and Restoration

Screenshots of Website

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